Zitcha has been appointed by tyresales to drive its offsite and onsite retail media networks, enabling brand advertisers to effectively leverage first-party data to optimise campaigns and improve return on marketing investment.

Zitcha will manage onsite media, including tyresales’ website, sponsored product banners and search, in addition to tyresales offsite channels such as Meta, Google and Youtube.

Brand partners using tyresales on- and offsite retail media can optimise marketing campaigns by using first-party and audience data to drive sales, with closed-loop sales attribution offering evidence on return on advertising spend.

tyresales general manager, Gavin Cachia said, “As we expand our retail media network, the addition of Zitcha reflects our commitment to provide a comprehensive, data-driven retail media platform for partners, while delivering an enhanced and more targeted experience for customers. The opportunities to leverage our data, while providing more accurate attribution reporting are considerable and we look forward to working with the Zitcha team.”

Zitcha chief revenue officer, Nick Hinsley (pictured above) added, “Tyresales is an innovative online retailer disrupting the automotive market to give a more convenient experience for customers. That is now extended to how brand advertisers can access its on- and off-site media channels to optimise campaign planning for better targeting and marketing returns, while monetising its underutilised media channels.” 

Tyresales joins Zitcha’s portfolio of retailers, including recent additions Village Cinemas, Liquorland and The Warehouse Group.