Zitcha has expanded its retail media platform to the US, striking a strategic partnership with pioneering C-store retail media network, Axonet to leverage first party convenience store data and retail media touchpoints across North American convenience stores (C-stores) – a US$44 billion market in the US alone.
Axonet helps C-stores monetise digital and physical store assets with retail media revenues, empowering consumer packaged goods brands (CPGs) connect with consumers across digital and in-store environments at scale while measuring campaign effectiveness.
Axonet will bring together insights across its first-party data and shopper audiences, integrating with Zitcha’s retail media platform to improve business outcomes.
Zitcha CEO, Troy Townsend.
This strategic partnership expands Zitcha into the US for the first time and follows the news of its integration of Meta’s Managed Partner Ads product in 2023. Axonet will run Meta and Trade Desk Ads through Zitcha’s platform.
Retail technology expert, W. Capra Consulting Group, from which Axonet was founded, has over two decades of experience in the convenience and energy retailing vertical, providing Axonet with a unique perspective and competency in collecting, transforming, and processing C-store data – which has historically been fragmented.
Axonet vice president of business development, John Reiss said, “In partnership with Zitcha, we are able to offer a single-pane view of advertiser campaign performance across channels engaging C-store shoppers at various points in their shopper journeys including offsite, on-premise, and in-app. Our first-party purchase and loyalty data ensure campaigns reach the right people at the right time with the right message.”
Zitcha CEO, Troy Townsend added, “This is still an evolving ecosystem, but partnering with Axonet, we are pushing the boundaries, while simplifying this space. Together we will offer the ability for C-Store retailers across the US to see immediate value participating in retail media meanwhile fully automating the experience for CPG to buy across the category.”