Content commerce and in-stream checkout pioneer, Vudoo has welcomed Billy Kinchin as chief product officer to oversee the company’s global product strategy and development.

Kinchin will be responsible for aligning Vudoo’s offerings with the evolving needs of the advertising technology and e-commerce space, as well as ensuring Vudoo’s solutions provide high value and relevance to global clients.

Kinchin spent more than 15 years at Google, where he held a number of strategic engineering and product roles across the UK and APAC regions. He also previously served as the head of APAC at Oovvuu, a publishing technology scale-up.

Through his deep expertise in digital advertising, video solutions, and publisher monetisation, Kinchin has built trusted C-level relationships with industry, utilising his grasp of the intricacies of product development, policy, and process to forge strong partnerships and drive revenue growth.

Vudoo CEO, Nick Morgan said, “Billy’s extensive product experience, strategic mindset, and passion for technology will make him an invaluable asset to our company. His expertise is perfectly aligned with Vudoo’s mission to help clients benefit from the new paradigm shift in advertising and e-commerce towards off platform ‘retail everywhere’ shopping experiences driven by the likes of TikTok and Amazon Anywhere.”

Commenting on his appointment, Kinchin said, “Vudoo is shaping a new content commerce category with its unique technology which takes advertising and elevates it to harness the power of ecommerce. I’m looking forward to helping the industry extract more value from video so advertisers, publishers and consumers can get the full benefit of these next-generation e-commerce experiences.”