Leading provider of technology solutions for out-of-home (OOH) media, Vistar Media has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns.

Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world to easily convey plan details to other stakeholders.

“We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” Vistar CEO, Michael Provenzano said.

“We’re constantly pushing our brand and technology forward, which is what drove enhancements to our DSP as well, so the platform can better represent what the channel has to offer advertisers and how they can take advantage of it successfully.”

Advertisers operating in the Vistar DSP will benefit from a more streamlined step-by-step workflow to focus on each step of the planning process, a new Insights Panel which provides a full breakdown of targeted venues and projected costs, an upgraded planning experience offering image examples to better understand the type of screen and environment, a Creative Preview Tool that integrates ad creative into photographs of the target screen or venue environment and an upgraded shared audience maps with a new level of precision and detail offering zoomability into local regions or areas of interest, as well as more texture and 3D functionality.

“You also may notice something different about Vistar – a refreshed brand and company ethos to reflect an industry that’s both timeless and always innovating,” Provenzano added.

“We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since. We now operate the largest global marketplace for OOH transactions and provide the technology infrastructure for some of the world’s most respected OOH media businesses. So, it was time to reintroduce ourselves in a way that better reflects the work we’re delivering to marketers and media owners everywhere.”