Design and marketing platform, VistaPrint has announced a major brand evolution with the launch of Vista, to encompass VistaPrint, 99designs by Vista, Vista x Wix and the company’s most recent acquisition of Crello.

A global leader in do-it-yourself (DIY) digital design, Crello has now rebranded under Vista as VistaCreate, offering a platform that makes it easy for small businesses to bring their social media and digital design to life, no matter their design experience.

“For more than 20 years we have helped small businesses look and feel credible, and as their needs have changed, we have evolved with them,” Vista and parent company, Cimpress founder and CEO, Robert Keane said.

“We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world. The launch of VistaCreate is a critical part of this journey, providing small businesses with access to a world class social media creative design solution.”

During the last two years, Vista has made multiple strategic moves and major investments to serve small business owners’ evolving needs and to drive customer value.

In October 2020, Vista acquired 99designs to provide small businesses access to world-class designers to craft their logo, website, packaging and more. In August of this year, Vista partnered with leading cloud-based web development platform, Wix to power the creation and management of Vista x Wix websites and related digital solutions for small businesses.

Through the acquisition of Crello and its rebranding as VistaCreate, Vista now provides small business customers with a library of professionally designed, user-friendly templates that enable them to create social media and digital marketing assets within minutes utilising the VistaCreate website and mobile app.

As part of the acquisition, Vista has also acquired Depositphotos, a stock content marketplace with more than 200 million royalty-free images, videos, and music options. Depositphotos has more than 100,000 content contributors.