Leading provider of data quality and email marketing solutions, Validity has announced the addition of data product partners The Hunley Group, LLC, Admin Within, Data Therapy, Compound Growth Marketing, Provisions Group, AIQUEOUS, Eigen X, and B2B Fusion Group to the Validity Partner Program.

Through the program, Validity partners with companies who share its mission for helping customers achieve results through deeper, trusted data.

As organisations face more pressure to innovate ahead of competitors, data quality issues such as malformed content, missing engagement points, and unnecessary data can sabotage new initiatives. A recent Validity report has shown that ignoring these data problems can cost businesses up to 10% of annual revenue.

The Validity Partner Program provides businesses with the opportunity to invest in data quality and gain invaluable resources that address data challenges, ultimately driving desirable business outcomes.

“Serving companies of all sizes in more markets is a strategic priority for our business,” Validity senior vice president of global channels, Karen Friedrich said.

“Increasing the breadth of our data partnerships aligns with this goal, as it will enable Validity to reach deeper into the market, create a more robust ecosystem of partners across multiple verticals and geographies, and increase partners’ customer retention. Ensuring that both partners and their customers alike are finding success with our solutions is of utmost importance to our team.”

Through the Validity Partner Program, partners gain access to the full suite of Validity products to build services-based recurring revenue, make shared customers more successful, and amplify their brand presence to a broader audience. Validity’s partners play an essential role in helping customers grow faster by optimising their email marketing, simplifying their data management, and improving their sales productivity.