Leading provider of data quality and email marketing solutions, Validity has released data productivity platform, GridBuddy Connect to allow sales teams to focus on business growth.

The updated and reinvented GridBuddy Connect, formerly known as GridBuddy Cloud, gives users a spreadsheet-simple interface that ensures data can be accessed and edited in different views based on individual roles.

By consolidating data from multiple sources in one view, GridBuddy Connect facilitates connections across teams so users can pinpoint missing or incorrect information before it impacts their business. Additionally, with this announcement GridBuddy Connect expands its support for Salesforce data, adding new support for Microsoft Dynamics 365, SAP, OData and Zendesk.

The solution’s no-code, simple implementation also means users aren’t required to have programming skills. Once the package is installed, GridBuddy Connect understands the data source it’s connected to and ensures all information is presented in the correct context.

In a spreadsheet-style view, users can edit fields across objects in one spot. GridBuddy Connect allows sales professionals to edit and update their Opportunity details and the related Contact and Account information at once, all in the same view.

View and search 50 times more records than industry alternatives to quickly find records across all data sources represented in the grid. Salesforce users can automatically generate grids from their current custom list views.

“Our mission with GridBuddy has always been to provide people with the data they need in the simplest view possible while at the same time allowing them to edit that data quickly, so they can stop wasting time clicking between multiple screens and systems,” Validity global head of data solutions, Chris Hyde said.

“GridBuddy Connect positions us to provide this boost in data productivity on a larger scale with its ability to connect to more business systems. Gridbuddy Connect allows us to expand the universe of people we can help become more productive with their data. Now you can bring your data together across multiple Salesforce, Dynamics 365, SAP, OData and Zendesk instances, and truly unify that data in one succinct view.”