A leading performance marketing engine, Wunderkind has launched in Australia with the opening of its Sydney headquarters to support its expansion across the Asia Pacific region.

The US martech leader already has a strong base of local customers including Glue Store, HelloFresh and Uniqlo, and has singled out Australia as a priority growth market, thanks to the exponential acceleration in ecommerce, which is projected to grow by 14% to $69.35 billion by 2025. 

To lead its local operations, Jamie Hoey (pictured) has been appointed Australian country manager. He was most recently managing director of digital agency, Croud. In his new role, Hoey has been tasked with rapidly scaling Wunderkind’s business in Australia and building the local team, with plans to grow headcount across sales, customer success and client partnerships.

“I’m delighted to be joining Wunderkind, especially at a time where there’s an enormous opportunity for brands to accelerate their digital growth through owned channels,” he said.

Focusing on opt-in, first-party data and owned channel optimisation, Wunderkind will help Australian retailers realise up to 10% extra online revenue, typically placing among its customers’ top three highest-performing paid marketing channels. Wunderkind’s proprietary identity technology enables this performance lift by helping retailers unmask hidden traffic and scale high-converting, one-to-one communications. 

Wunderkind International general manager, Wulfric Light-Wilkinson said, “Wunderkind has an ambitious global expansion strategy in place which will see us open three new offices in high priority markets by the end of 2023. Australia has been earmarked as one of these key areas of opportunity, and we’re excited to bring our game-changing performance marketing proposition to this new region.”