Uber’s advertising division is unveiling the first product in its suite of video formats to brands in Australia to capture the attention of Uber Eats users.
Australia’s largest brands have already been utilising Uber’s Post Check Out Ads to reach audiences monitoring the status of their dinner or grocery order on Uber Eats. Uber is now adding a new video format for advertisers to run video campaigns and tell creative stories, as well as boost brand awareness and lift sales.
Post Check Out video ad formats on Uber Eats enable advertisers to engage with consumers both pre-dispatch and post-dispatch of orders and own this anticipatory ordering moment through sight, sound and motion.
Leading pizza chain, Domino’s and Australia’s leading local streaming service, Stan are among the first to use Post Check Out video ads on Uber Eats. Early tests on Post Check Out video ads in the US outperformed industry viewability benchmarks by 37%.
Uber head of advertising in Australia and New Zealand, Michael Levine said, “Uber’s mission is to create opportunity through movement – for years we have helped people go anywhere and get everything. With ads now available on the platform, it’s a natural progression for us to offer brands a platform to maximise engagement with creative-led content, in the form of video.
“Video advancements will evolve how brands connect and engage with their audiences, which presents a unique opportunity to own 100% share of voice in a cluttered ad environment.”
Domino’s chief marketing officer for Australia and New Zealand, Allan Collins added, “We love creating content that excites customers, and in today’s crowded advertising ecosystem, we are looking for innovative ways to connect with existing and new customers. We are excited to promote our new ‘More’ range through Uber Eats’ new Post Check Out video ad format and engage audiences as they check in on their orders.”
In addition to Post Check Out video ads on Uber Eats, Uber will soon be rolling out Uber’s Journey Ads video capabilities in early 2024, so advertisers can engage with audiences during their entire ride. Journey Ads on Uber was launched in Australia in late 2022.