TikTok and Shopify are partnering in Australia to help Shopify entrepreneurs extend their commerce strategies to TikTok, enabling them to create and run campaigns directed to a highly engaged community. This follows a global launch announced in October 2020.

On TikTok, businesses are empowered to grow their brands through creative content and storytelling. Since launching the TikTok for Business platform, brands around the world have made connections with users by embracing the culture that makes the platform unique.

TikTok offers Shopify merchants an unrivalled opportunity to reach audiences that love connecting with creative and engaging brands, according to TikTok Australia and New Zealand general manager for global business solutions, Brett Armstrong.

“We are delighted to be bringing the TikTok and Shopify partnership to Australia, to provide local merchants a channel to reach TikTok’s unique and leaned-in community. Our partnership with Shopify is one of the ways we’re exploring new and innovative solutions to connect brands with users at scale,” he said.

Shopify managing director for Asia Pacific, Shaun Broughton said Australians are spending more time shopping and interacting online, and there is increasing competition among retailers for consumers’ attention.

“This year, we expect to see even more merchants invest in delivering seamless digital experiences for their customers by taking advantage of how commerce is evolving. It’s an exciting time to be partnering with TikTok to offer Australian merchants new ways to reach and connect with their customers through interactive content that can immediately and directly impact their bottom line.”

Shopify merchants can access core functions of the TikTok for Business Ads Manager without leaving the Shopify dashboard, including 1-Click Pixel to track conversions, One-Stop Shop for TikTok Campaigns for creation, targeting audiences and tracking performance in one place, Creative Made Simple for merchants to create native, shareable ads with the help of TikTok creative tools.

There is also a new Advanced Matching TikTok Pixel feature that enables merchants to send hashed customer information to track conversions and retarget audiences while maintaining user privacy.

Eligible merchants who spend A$32 in 14 days will receive A$129 in ad credits to jumpstart their first TikTok campaign.