There is a natural alignment on Pinterest between users and businesses with people coming to the platform to discover ideas for their wardrobe, their home, their next holiday and even what gifts to buy.

With billions of searches on Pinterest every month, businesses can inspire consumers early in the decision-making process to bring their ideas to life and potentially turn them into customers.

Pinterest has been introducing new shopping features over the past months and recommends businesses to sign up for a business profile, claim their website and other accounts, start saving content and check analytics to see what is resonating with Pinners.

Businesses should then upload their products to Catalogs to generate Product Pins that display price, availability and product descriptions plus link directly to an ecommerce page. Shopping Ads can be used to promote products to reach more Pinners and optimise performance. Then take advantage of dynamic retargeting to reach Pinners who visited your website but didn’t purchase.

Pinterest has identified three best practices to help businesses stand out on the platform:

  1. Use Pinterest insights: On Pinterest, marketers can create campaigns based on what consumers are interested in or searching for on the platform. Every year, Pinterest shares an annual insights report which provides marketers actionable tips to better understand what consumers will want to purchase in the future. To fuel their campaign development, marketers can also have access to monthly trends reports available on Pinterest business site.
  2. Rely on seasonality: People use Pinterest to plan in advance, from what to cook, how to decorate their future home, and what to wear and how to style their look. By starting a campaign upstream of a key seasonal moment, businesses are optimising their chances of reaching users when they have not yet finalised their choice and are still in active consideration.
  3. Think positively: Pinterest is deliberate about cultivating a positive and inspiring environment for Pinners. Recent research from Pinterest suggests showing up in a more positive environment online drives impact at every stage of the purchase funnel and six in 10 adults agree that they trust, feel positive about and ultimately purchase from brands that they see in positive environments.