Leading SaaS company, Eagle Eye has secured a one-year contract – with the option to renew for a further year – with UK’s leading supermarket, Tesco Stores for its AI-powered Personalised Challenges solution, building on its existing relationship with the retailer.

EagleAI Personalised Challenges is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour. In-built AI and deep machine learning facilitate hyper personalisation through its analytics capability.

Following a successful trial – with a higher than anticipated participation rate – Tesco will roll out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalised and gamified offers and promotions to each individual Clubcard member.

Tesco group membership and loyalty director, Lizzie Reynolds said, “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries. Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”

Eagle Eye CEO, Tim Mason added, “It’s a privilege to be working with Tesco, one of the world’s great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions. This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing.”

Eagle Eye vice president of APAC, Jonathan Reeve, whose own retail career started with Tesco in 2001, is thrilled to see the company deepening its relationship with Eagle Eye, with the AI-powered loyalty technology attracting growing interest in Australia.

“Tesco has been a pioneer of many retail innovations subsequently adopted in Australia, for example loyalty, e-commerce, retail media and member pricing. With Clubcard Challenges Tesco is pioneering the use of AI. We expect to see Australian retailers following Tesco’s lead by using AI to generate completely personalised challenge offers that are unique for each customer,” he said.

“What’s great about challenge offers is that they reward incremental behaviour, enabling retailers to offer brands an attractive new retail media product. It you’re an Australian retailer this innovative form of AI-powered customer engagement is set to significantly transform the customer experience.”

The EagleAI – Personalised Challenges solution became part of the Eagle Eye offering through the acquisition of Untie Nots in 2023.