Superdry has teamed up with AFL player, Patrick Lipinski to launch its latest puffer jacket range.
To celebrate the campaign, Superdry hosted a Puffer Party at Public House Rooftop in Melbourne, where guests including Australian rugby league player, Justin O’Niell and wife, Chantelle, Big Brother star, Tahan Lew, model, Jay Camanga and podcast host, Rachel Maksimovic among others, were fitted out with a Superdry puffer to celebrate in style.
Superdry shot the campaign with Lipinski live at the party, which saw him and his friends decked out in colourful and striking puffers. The campaign has rolled out across OOH and the brands digital channels.
Superdry has gained an international celebrity following, as seen on the likes of The Beckhams, Leonardo DiCaprio and Kate Winslet. With this campaign, the brand is excited to tap into a local sports star.
Brand Collective general manager of international brands, Alastair Davies said, “Superdry has something for all walks of life from timeless and transitional puffers with a Superdry twist to fur trimmed parkas for the city goers. We are big fans of Patrick, not only for his commitment to his sport, but also his personal style off-field and are so excited to be working with him to encapsulate our brand ethos and connect with the local community.”