Sales Team Providers (STP) is relaunching its field marketing agency, in response to growing demand from suppliers looking for a personalised fast moving consumer goods (FMCG) specialist to help navigate their brand activation and sales plans.

Headed by general manager, Pete Hanson, STP helps brands grow by developing and executing collaborative retail plans aligned with the brand’s strategy, lifecycle, and/or ambitions.

“Just like you wouldn’t want a baker servicing your car, STP has a team of specialist retail champions who are passionate about what they do and are dedicated to making an impact; they integrate themselves into your business and become part of your team,” Hanson said.

The STP brand has undergone a complete refresh to better reflect its mission and values, as well as meet evolving customer needs and preferences. The refresh includes a new logo and a revamped servicing offering, designed to enhance the overall customer experience and increase brand awareness.

STP specialises in developing activation and execution plans that leverage retail expertise together with smart technology, systems, and reporting methodologies, culminating in effective and efficient campaigns with results that exceed client expectations.

“STP’s highly experienced team can respond to individual customers in a way that most big businesses can’t match. Its specialist FMCG-focused entity is backed by DKSH Smollan, which makes STP more agile and responsive to market trends and conditions,” Hanson added.

“These attributes make STP the ideal solution for brands looking for a true field partner who will drive strategy, provide meaningful insights, and offer solutions designed to build a strong sales pipeline and achieve revenue goals.”