A new campaign is encouraging South Australian shoppers to buy local rather than interstate or overseas products, a move that could see hundreds of millions of dollars stay in the local economy.
The ‘Buy SA. For SA.’ campaign aims to switch at least $1 in every $20 of consumer spending away from interstate and overseas purchases to local ones. The campaign is run by Brand SA, which was re-established by the Malinauskas Labor Government after it was cut under the previous Liberal administration. The campaign delivers on a key election commitment to put South Australian businesses first, create jobs and highlight the state’s world-class products.
South Australians spend around $10 billion in supermarkets and grocery stores each year, according to ABS data. Switching as little as 5% of that figure towards local products would provide hundreds of millions of dollars in support for local South Australian producers. ‘Buy SA. For SA.’ makes it easier for shoppers identify South Australian brands, encouraging them to look for the state brand on products when making purchases.
The campaign is expected to be supported by major supermarkets and retailers across 250 stores, Foodland outlets, Tony & Mark’s outlets, 48 Drakes outlets, as well as ALDI and Coles.
‘Buy SA. For SA.’ is Brand SA’s first multi-platform and independently run campaign since its re-establishment with ads to appear across TV, radio, print, digital, cinema and outdoor displays, raising awareness of South Australia’s owned and grown produce.
A team comprised exclusively of South Australians produced the ‘Buy SA. For SA.’ campaign footage, filmed in landmark metro and regional locations, from Adelaide Oval to Waikerie, Goolwa and Port Elliot.
South Australian businesses are encouraged to download the new campaign assets at BuySA.sa.gov.au and register to use the state brand at brand.sa.gov.au. Brand SA is now a dedicated agency within the Department for Trade and Investment, with more than 8,400 businesses registered and using the state brand.
“We committed to bringing Brand SA back to put local products front of mind for South Australians – and we’re delivering on that promise. High quality South Australian produce is the envy of the nation and the world. Choosing local can be the best option for the consumer, but it can also deliver a massive economic boost to our state – boosting businesses and creating jobs. ‘Buy SA. For SA.’ will help us keep more profits in South Australia rather than overseas – meaning that money can be reinvested here,” Peter Malinauskas said.
“Brand South Australia is proud to launch the ‘Buy SA. For SA.’ campaign to support South Australian producers and businesses. This is Brand SA’s first major campaign since its return last year and is a great opportunity to remind South Australians that by purchasing the quality produce and products made right here in SA, they will be contributing to the good of the state,” Brand South Australia board chair, Jane Jeffreys AM said.