Australian-owned retailer of organic parent and baby supplies, Purebaby has partnered with Australian fintech, Slyp to offer smart receipts to its customers across its 23 stores around the country, significantly reducing the number of paper receipts produced at point of sale.

Slyp smart receipts will be made available to Purebaby customers directly through their NAB banking app, or via SMS, with further payment partners including major banks due to roll out the feature in the coming months.

The fully itemised receipts offer shoppers a convenient alternative to paper receipts which can be easily lost, helping new parents make quick returns and maintain a centralised view of spending.

The integration is made possible through Slyp’s partner and leading fashion point-of-sale provider, Apparel, which provides retailers with an integrated solution for merchandise planning, retail back office and point-of-sale functionality.

The decision to move to smart receipts is aligned with Purebaby’s social responsibility commitment as it will save significant amounts of unrecyclable thermal paper from landfill and minimise the production and handling of BPA and BPA toxins found in paper receipts. 

Slyp co-founder and CEO, Paul Weingarth said Purebaby’s passion for producing eco-friendly products aligns closely with the company’s own vision for sustainability.

“As a market leader in organic baby supplies, the move has been warmly received by a customer base that mirrors these values,” he said.

“Paper receipts are redundant in a society that expects convenience above all, which is why a digital overhaul is imperative to creating a truly seamless customer experience. As well as meeting a clear customer need, Slyp smart receipts help families navigate the journey through parenthood by providing itemised records of product purchases, enabling quick and easy returns and efficient budget management.”  

Purebaby CEO, Sanjay Gill said as a market leader in Global Organic Textile Standard certified babywear, Purebaby’s history is rooted in sustainability and that goes far beyond product.

“The integration with Slyp means we are able to significantly reduce our environmental impact while modernising the service we provide to our customers,” he said.

“Purebaby shoppers are often brand new, sleep deprived parents that value quick and easy transactions more than anything. We are able to speed up and de-stress the returns process, giving customers more time back in their day to enjoy family life.”