Five digital marketing innovators have received recognition in the Similarweb Digital Marketing Awards, which celebrates digital marketing techniques that successfully drive traffic and achieve significant business impact, as judged by Similarweb Digital Data and a panel of digital marketing experts.
Panasonic was the winner of the Spotlight Award for leveraging search stickiness to drive brand recognition with a 10% year-on-year increase in desktop traffic and 14% for mobile.
Shein was the winner of the Titan Award as it built on the strength of its brand and entered new markets such as Brazil. On top of 22% year-on-year global traffic growth, they leapt ahead by 122% in Brazil.
Hey Dude Shoes was the winner of the Challenger Award for using the reach of Google and Amazon to capture share from bigger competitors in the shoe segment. Hey Dude achieved 45% year-on-year growth in total visits.
Pizza Hut Japan was the winner of the Referral Award for using referrals from other websites to capture market share. In December, they achieved 50% traffic growth compared with an industry average of about 10%.
Lululemon was the winner of the Streamline Award for demonstrating excellence in pay-per-click mobile search as one of the tactics allowing it to defend its market share. Lululemon achieved 50% year-on-year growth in mobile traffic, boosting the performance of its direct-to-consumer (D2C) channel.
“Smart businesses use Digital Data to make effective strategic decisions and achieve exceptional digital success. The Digital Marketing Awards put a spotlight on the best of the best across multiple highly competitive categories,” Similarweb chief product officer, Benjamin Seror said.
“We recently announced the annual Similarweb Digital 100, which ranks companies by digital growth in 10 categories. With both awards, we showcase the impact of digital data and seek to inspire digital excellence for all.
“While the winners succeeded in different ways, together they demonstrate the payoff from systematically evaluating metrics of digital success and seeking new ways of improving those metrics.”