Ecommerce platform, Shopline has teamed up with Meta, giving Australian merchants access to new technology that drives high-performing marketing campaigns across Facebook and Instagram.

Shopline’s launch into Australia supports local merchants with features and functionality including access to Meta’s latest APIs and marketing tools driving high performance advertising. Meta plans to release solutions through the platform, and Shopline merchants will have first-to-market access as part of the integration.

Meta director of global marketing solutions partnerships for Asia Pacific, Nadia Tan said, “Meta builds technologies that help people connect, find communities and grow businesses; a purpose closely assigned with that of Shopline.

“With an established and close partnership across the APAC region, we’re excited to support Shopline’s launch into the Australian market. Their best-of-breed integration using Meta’s latest APIs ensures consistent and accurate data synchronisation, resulting in higher performing ads for their customers.” 

Shopline Australia country manager, Jon Levy added, “Advertising is one of the key pillars for success for every merchant. Social platforms are now an indispensable channel for ecommerce advertising, but they are also some of the most complicated to get right.

“We help solve that problem for merchants with access to Meta’s latest API technology which provides more accurate two-way data feeds needed for better performing ads which drive down the advertising costs while improving the quality of new website traffic that convert to sales.”