Australia’s small business delivery service, Sendle has rolled out a new 250-gram parcel option, the first of its kind on the market, for small businesses across Australia who are selling small items to consumers.

Sendle data shows demand for sending lightweight items grew by 57% during the 2021 lockdowns as the company experienced another record year in parcel volumes – up 98% on pre-pandemic levels. 

Many of the items delivered to homes and businesses around the country weigh 250 grams or less but, until now, sending options for sellers of lightweight items have been limited.

Sendle saw this gap in the market and created a fully tracked 250gparcel weight that is affordably priced from $3.85 (excl. GST), enabling sellers to use their own packaging and fill it with items up to 250g in weight with no limitations on shape or size.

“Due to behaviour changes during the pandemic, we’ve seen many Australian consumers buying everything online including tiny items that weigh very little. It’s vital for the logistics industry to respond to shifts in consumer needs, which is why Sendle has come up with this new and innovative shipping solution,” Sendle managing director for Australia, Laura Hill said.

“The market demands that small businesses ship for less but with increased reliability, so that’s why we’ve launched a lightweight parcel at an incredible price point that will positively impact a small businesses’ bottom line and is also fully tracked door-to-door.”

Following a successful pilot, which saw Sendle trial the 250g parcel size with eBay’s 40,000 small business sellers in Australia last year, the company received overwhelmingly positive feedback on both size and price.

“Our 250g product solves a long-standing pain-point faced by sellers who’ve had to opt for untracked, uninsured shipping options like letters. Having tracking and cover reduces anxiety especially for sellers of expensive items like jewellery, who worry their parcels could get lost in the post.”