Omnichannel customer engagement platform, SAP Emarsys, has appointed Silvana Tagand as regional vice president of revenue for the Asia Pacific and Japan (APJ) region, succeeding Kristyn Wallace.

In her new role, Tagand will lead the sales, customer success, and partnership teams across the region to drive business growth, foster innovation, and ensure client success.

Drawing from an extensive background as the national sales leader at Southern Cross Austereo and regional vice president at Salesforce ANZ, Tagand brings 18 years of experience in sales across media and technology, having worked in both the Australian and London markets. She is currently pursuing her MBA at AGSM and holds qualifications from the Australian Institute of Company Directors.

“It is an incredible honour to be a part of this passionate team and contribute to the growth and success of some of the leading brands in the region,” Tagand said.

“In today’s dynamic landscape, marketers are required to navigate a myriad of changes, including shifts in the regulatory environment and the rapid pace of technological innovation. SAP Emarsys consistently delivers relevant solutions to meet the evolving needs of our customers, positioning us at the forefront of the evolving martech landscape.”

As part of her role, Tagand aims to empower more marketers through SAP Emarsys’ products such as Mobile Wallet, and channels such as access to its new partnership with TikTok and LinkedIn to enable retailers to reach customers without an app. She will also continue building on customer success in APJ while broadening market offerings across new industries.

“We’re incredibly excited to welcome Silvana to the Emarsys team. With an impressive customer centric background in go-to-market roles, she has garnered a wealth of experience working with globally renowned brands. Witnessing the remarkable growth of our APJ region has been truly inspiring and under Silvana’s leadership, we will elevate the region to even greater heights,” SAP Emarsys chief revenue officer, Thomas Harris said.