Australia’s largest sporting retailer, rebel has launched a refreshed loyalty program, providing more value and more rewards for members.

The rebel Active program marks a complete reimagining of rebel’s loyalty program from how members are rewarded for their shop through to the perks.

The new points collection and redemption structure sees rebel Active members rewarded with one point for every dollar spent on product in-store or online. 100 points equates to $5 available to be used on future purchases, making it one of the most generous loyalty programs in the Australian market.

The refreshed program will see members continue to receive discounted member pricing, exclusive experiences, member-only prize draws and exclusive offers from sporting brands.

rebel Active members can also opt-in to receive unique booster point offers, limited early access to products and money-can’t-buy experiences and the latest product promotions.

rebel managing director, Gary Williams said, “We’ve completely redesigned our loyalty program to ensure our members are supported and rewarded as they pursue their sporting dreams and passions. These updates to our loyalty program are just the beginning, and we’re excited to roll-out a range of exciting new features over the coming months.”

rebel will host a promotion to celebrate the launch of rebel Active that will see one member win a year of sport with a prize of $10,000 worth of rebel Active points.

Existing members of rebel’s loyalty program will be transitioned into the rebel Active program at launch. rebel customers that aren’t currently members can sign up for free in-store or online.