Leading sports retailer, rebel, is continuing its support for Lifeline with the ‘Lifeline Collab Collection’ – a six-piece capsule collection designed by Australian artist, Mulga.
The collection highlights the power of sport, reinforcing the benefits for the mind and body. 100% of profits from the sale of the collection will be donated to Lifeline to support its vision of an Australia free of suicide.
Powered by rebel and adidas, the Lifeline Collab Collection includes a t-shirt, drink bottle, cap, soccer ball, high bounce ball and tote bag designed by Sydney-based artist, Mulga (Joel Moore), with the artwork drawing on elements that improve his mental health each day – surfing, sunshine, native animals and sport.
adidas will also donate $1 for every adidas product sold at rebel from 3 to 31 October to Lifeline, and customers are invited to donate to Lifeline online and in any rebel store throughout October.
rebel managing director, Gary Williams said, “At rebel, we want to normalise conversations about mental health and ensure Australians know they’re not alone. We know participating in sport can be transformative to physical and mental wellbeing, and at rebel we are proud to provide the tools needed to get active.
“With the support of adidas, this partnership takes this a step further – empowering shoppers to make a real change by donating to Lifeline and spreading awareness about the benefits of exercise for the mind and body.”
Lifeline CEO, Colin Seery added, “We’re continuing to see a significant increase in demand for Lifeline’s services across the board. The Collab Collection will not only raise vital funds to ensure we’re supporting Australians anytime, anywhere, it also highlights the positive impact that physical activity and sport can have on our mental health and wellbeing.”
adidas general manager of Pacific, Steve Castledine commented, “At adidas, we believe that sport has the power to change lives, including our own. The benefits of physical activity and the impact it has from playing sport and exercise grounds you and puts you in a more positive place.
“With this collaboration we want to raise awareness for Lifeline and the issue of mental health in Australia and most importantly, raise money for Lifeline and the work they do by the sale of the Collab Collection and adidas products. We want to normalise the conversation around mental health so that those that are suffering feel comfortable to talk about it with those that care for them the most.”
rebel’s partnership with Lifeline has seen more than $1.19 million raised in donations in the past two years, helping Lifeline answer approximately 28,205 life-saving phone calls.