QIC Real Estate has kicked off its holiday campaign, Love from Christmas, to celebrate the magic of the festive season with shoppers.

Launching across QIC’s 19 centres in Victoria, New South Wales, the ACT and Queensland and live until December 24, 2022, Love from Christmas will be brought to life through a TV commercial inspired by the joy of gifting and celebration of family, together with an exclusive partnership with Scene to Believe to capture Baby’s First Christmas photography.

Shared across centre websites, social channels, digital and external cinema advertising in the lead up to Christmas, QIC’s first TVC aims to highlight close bonds with family and friends, and the power of human connection particularly during the holiday season.

In centres, there will be a roster of holiday activities and events including the new and exclusive Baby’s First Christmas photography package. Families will be provided with the opportunity to capture their child’s first Santa portrait in an extended session catered specifically to babies and toddlers.

QIC Real Estate head of marketing, Bronwyn Cooper said, “We’re proud to launch our Love from Christmas campaign, going above and beyond to spread the festive joy of the holiday season for our customers and retailers.

“The festive period is not only meant for spending time with loved ones but also for celebrating experiences of joy. QIC centres will offer a range of Christmas-themed events and experiences from our Baby’s First Christmas offering, festive events, workshops, extended trading hours and, importantly, our community and charity initiatives for people to come together and enjoy.

“We’re also excited to launch our first Christmas commercial, which will bring to life the joy of spending time with our loved ones, emphasising the thoughtfulness and emotion behind every act of giving this festive season.”

In the lead up to Christmas, centres will extend trading hours, as well as collaborate with local charity partners to offer complimentary gift-wrapping services, with all proceeds raised donated to each centre’s respective charity organisations.

Participating QIC locations include Bathurst City Centre, Big Top Shopping Centre, Canberra Centre, Castle Towers, Eastland, Forest Lake Shopping Centre, Grand Central, Hinkler Central, Hyperdome, Kippa Ring Shopping Centre, Merrifield City, Nerang Mall, Pacific Epping, Pacific Werribee, Pittwater Place, Robina Town Centre, Watergardens, Westpoint and Woodgrove.