Pureprofile has partnered with Australia’s most popular loyalty program, Flybuys, to create an exclusive survey platform for Flybuys members.

The Pureprofile Perks platform will allow Flybuys members to earn points by answering surveys via their Flybuys accounts. Members can access Pureprofile surveys through the Flybuys app or website, to collect Flybuys points that can be redeemed for over 1,000 reward options.

Pureprofile head of sales, Anna Meiler said, “We are delighted to partner on this exciting project, and to activate our data and analytics technology to benefit Flybuys’ expansive member base.

“We look forward to working together to grow our understanding of what’s on the mind of Australian consumers – their attitudes and behaviours – and find out what is truly important to them in 2021 and beyond.”

As part of the partnership, Flybuys will be able to utilise Pureprofile’s Software as a Service (SaaS) technology to create its own research community, where the data provided by members will help identify potential improvements and develop new products and services.

Flybuys will also be able to conduct tailored research studies for its own clients, providing them with a new avenue to first-party marketing intelligence.

Flybuys chief customer officer, Rosemary Martin added, “We are excited to be partnering and launching Pureprofile Perks, which will provide our savvy members with yet another opportunity to collect Flybuys points.

“Pureprofile Perks achieves the dual purpose of improving our offering to members while providing us with the tools to better understand how to add more value to our members everyday shopping.”