Digital business transformation company, Publicis Sapient, has partnered with Google Cloud to launch a Retail Media Network (RMN) Accelerator. The RMN Accelerator enables clients to unlock new revenue streams, while improving customer engagement and experience.
The partnership brings together the unique offerings of Publicis Sapient, its parent company Publicis Groupe, and Google Cloud to enable ‘Power of One’, Publicis Groupe’s blend of systems integrator and media agency capabilities across Google Cloud and Google Marketing Platform. Several Independent Software Vendors’ (ISV) products that run on Google Cloud will be integrated into the RMN Accelerator offering.
Publicis Sapient’s RMN Accelerator is a differentiated high-value solution that accelerates time-to-value for clients. It provides the foundation for a Retail Media Network, allowing retailers to monetise consumer and product data by establishing an advertising platform on their digital and physical properties. The RMN Accelerator lowers the barrier to entry for retail media networks to increase presence across large and long-tail advertisers.
Publicis Sapient executive vice president of strategy and consulting, Randall Orbon said, “We are excited to expand our global partnership with Google Cloud through the Industry Value Network (IVN) program by bringing Publicis Sapient’s deep industry expertise and SPEED (Strategy, Product, Experience, Engineering and Data & AI) capabilities to retailers and enterprises across the globe.
“The Retail Media Network Accelerator is a key step in our collective journey to bring the best- in-breed Retail Media Networks solution and drive digital business transformation for our joint customers.”
Google Cloud retail industry solutions managing director, Amy Eschliman added, “By leveraging and combining Publicis Sapient’s domain retail expertise and our AI technologies, we will enable enterprises to maximise the value of retail media networks at scale. Through our joint capabilities, enterprises will have access to industry-leading experts that will enable clients to generate, and quickly grow, new revenue streams.”
The solution provides omnichannel web application and dashboard to measure performance across campaigns, audiences, budget and pacing, generative AI-enabled audience explorer, post-campaign wrap-up reports and blueprint to scale a retail media network.