In the second episode of the Retailbiz Podcast, we speak to Carla Bridge, General Manager of Shop! Association Australia and New Zealand, who explains how the pandemic has impacted in-store retailing including experiential, with pop-ups and sampling not likely to return until the Christmas period.

She says brands need to re-think how they can take advantage of pre-purchase and post-purchase during restrictions but also how they can lift their technology game when the physical shopping environment opens up again.

Carla also discusses the importance of delivering a seamless and convenient omnichannel experience, whereby apps, social media, advertising, and in-store displays, among other elements are interconnected and share a central voice.