Shoppers on Pinterest have 85% bigger baskets compared to shoppers on other platforms, according to recent Dynata data.
Pinterest’s updated Collections Ads allow advertisers to leverage their catalogues to create shoppable video-like content in the form of a slideshow of complementary products.
Advertisers can now combine collections ads with video to curate immersive shoppable experiences to present their brands and products in an engaging way. When a Collection Slideshow ad is served, the tagged products will be dynamically selected and personalised to the Pinner.
Almost two-thirds (64%) of Pinners say Pinterest is where they go to find an idea, product or service they can trust.
Pinterest’s newMerchant Details help brands tell their story, and build a stronger connection between brands and Pinners by communicating their values, including Eco-friendly, Invested in Good, Responsibly Sourced, Personal Touch and Inclusive. In showcasing these details, merchants can better connect with Pinners who want to shop in alignment to their personal values.
Pinterest is now experimenting with Idea ads with paid partnership, a new ad format that enables select advertisers to promote Idea Pins from managed Creators. Idea ads with paid partnership enables businesses to scale collaborative content beyond the creator’s audiences by promoting it to their target audiences and measuring performance on Pinterest’s ad platform.
This new ad format allows advertisers to scale their collaborative content, drive awareness, increase engagement, and build trust with their audience.
In other news, Pinterest has welcomed Melinda Petrunoff as country manager for Australia and New Zealand. A media and tech industry veteran, Petrunoff is responsible for leading the sales team and working closely with brands and agencies to further expand Pinterest’s advertising program.
She joins Pinterest from Facebook where she helped grow Facebook’s APAC business over the past eight years holding a variety of leadership roles, most recently as managing director of their Scaled ANZ based in Singapore.
Commenting on her appointment, she said: “Pinterest is a unique and valuable platform for businesses to connect with audiences who are asking for inspiration from trusted brands. I’ve been impressed with how Pinterest helps brands create ads on Pinterest that inspire purchasing decisions, increase engagement and reach consumers right when they’re planning to take action on their next dream ideas. I look forward to building on its momentum to expand and build the Pinterest advertising business in ANZ.”
Pinterest head of Canada and Asia Pacific, Erin Elofson said, “Melinda’s deep experience in tech and media as well as driving results for clients and agencies of all sizes makes her an ideal fit to expand our business in Australia and New Zealand. We’re excited to help ANZ businesses thrive and drive sales on Pinterest under Melinda’s leadership.”