In honour of International Women’s Day, Pinterest is launching a new campaign to support women around the world in discovering professional inspiration, and empower female entrepreneurs to be discovered globally.

Throughout the month of March, Pinterest will feature a special International Women Day edition of the Pinterest Shop with exclusively female-owned and mission-driven small businesses from around the world.

This virtual window shopping initiative will allow 25 entrepreneurs to reach global consumers. In Australia, the Pinterest IWD Shop will feature businesses such as ModiBodi and Koh Living.

Pinterest will also showcase daily female empowerment inspiration on the Today tab and the home feed. In addition, to support working women who were disproportionately impacted by the Covid economic fallout, Pinterest has set up an International Women’s Day fund and will match donations from employees to non-profits like the National Domestic Workers Alliance and the Global Fund for Women for the month of March.

“Around the world, working women were the most affected by changes we saw in 2020 so we launched the International Women’s Day Shop to support and show our commitment to small businesses,” Pinterest head of content and creator partnerships, Aya Kanai said.

“Pinterest has always been the place to be inspired and discover new brands. We are thrilled to give these women-run businesses a platform to shine.”

Pinterest’s female audience increasingly turns to the platform to find ideas to “start a business from home” (4x), develop new skills sets such as “small business accounting” (3x) or to look for empowering inspiration from female role models thanks to “female entrepreneur quotes” (3x).

Female Pinners are also extremely dedicated to supporting each other as well as small businesses initiatives, with searches for both “Women supporting women” (2x) and “support small businesses” (4.5x) increasing greatly over the past year.