Pinterest has introduced its latest edition of Pinterest Academy an interactive e-learning platform designed to help advertisers better engage and inspire their target audiences on the platform.

More than 400 million people around the world use Pinterest each month to discover new ideas and bring them to life, often during key life stages and moments, which provides brands, advertisers and agencies with a unique opportunity to connect with them when it matters most. 

Starting with the basics like ‘Why Pinterest?’ the Pinterest Academy courses share guidance on the range of Pinterest ad formats, as well as how to use measurement tools and deep dive into specialty subjects, like how to use the Trends tool.

Pinterest Academy also offers advertisers the opportunity to learn how to apply insights and data, as well as maximise the efficiency of on-platform tools and ad solutions. Agencies, advertisers and marketing experts will learn how to unlock potential and tap into new audiences across the platform.

“We created Pinterest Academy to help brands, agencies and marketers alike harness the unique intent and buying power of people on Pinterest and understand how to unlock the full potential of their campaigns on the platform,” Pinterest head of global business marketing, Stacy Malone said.

“Only on Pinterest do people come with the clear intention of discovering the things that add value to their real lives, so they welcome content from brands that help them do just that. In today’s uncertain times, it’s more important than ever to connect with your audience where it matters, and Pinterest Academy will teach marketers how to do that effectively.”

Pinterest Academy first launched in 2019. The latest edition provides fresh strategies and enhanced content, with twice as many courses. There are 14 courses now available, made up of more than 30 lessons that take approximately 15 minutes to complete.