Pinterest is introducing mobile deep links for shopping ads as a new way to help Pinterest users move from discovery to purchase while increasing conversion for retailers.

For retailers, mobile deep links will instantly direct Pinterest users to a specific page in their mobile app, making it easier to shop for products after clicking on a shopping ad they discovered on the platform.

With mobile deep links, Pinterest Shopping ads will navigate users directly to a page within a retailer’s app if it’s installed on their device. If the user doesn’t have the retailer’s app installed, they’re taken to the mobile web page instead – all within the Pinterest app. This journey shortens the path to purchase by removing additional steps, leading to higher conversions for advertisers and retailers. 

“The majority of people who use Pinterest say they come to the platform to shop, and we’re thrilled that our content is more relevant and shoppable than ever,” Pinterest chief revenue officer, Bill Watkins said.

“We’re seeing a nearly 30% increase in attributed checkouts for retailers who upload their catalogs. By introducing mobile deep links, we’re now making it easier to connect our users with retailers to shop the products they discover on Pinterest.”

More than 460 million people visit Pinterest each month to discover products and services for their wardrobe, home, holiday and more. Advertisers want to be discovered during these planning moments and there’s a natural alignment with users who are seeking brands to inspire their next purchase.

Mobile deep links are now available globally for Pinterest managed advertisers.