Pinterest and Shopify are expanding their partnership to 27 additional countries, enabling more than 1.7 million Shopify merchants to bring their products to Pinterest and turn them into shoppable Product Pins for over 450 million monthly active users.

Pinterest data has shown that the number of Catalog feed uploads on the platform increased globally by over 14 times from March 2020 to March 2021.

On Pinterest, 97% of the top searches that users make are unbranded, meaning people come to Pinterest to shop for general ideas and not specific brands, giving businesses the opportunity to be discovered.

Pinterest has also announced two new features, Dynamic Retargeting and Multi-feed support for Catalogs. Shopify merchants advertising on Pinterest will have access to Dynamic Retargeting to re-engage with Pinners who have already expressed interest in their products. 

Shopify merchants, and any retailer with a Pinterest business account, will now be able to add up to 20 product feeds to their account, each indicating specific local data such as a currency, language or product availability. 

According to the Shopify Future of Commerce 2021 study, more than 8 in 10 global consumers (84%) have shopped online since the start of the pandemic. Many merchants have seized the opportunity to set up shop on Pinterest to recreate the in-store shopping experience online, such as browsing the store aisles, seeing curated collections from retailers, and price comparisons. 

Pinterest global head of mid-market and small business sales, Bill Watkins said the platform is excited to expand its partnership with Shopify to help merchants in 27 more countries grow their shopping presence.

“Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent,” he said.

“With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with a quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.”

Shopify merchants advertising for the first time on Pinterest through the Pinterest app for Shopify and using a credit card billing will benefit from a USD$100 in ad credit which will be automatically converted to local currency.