Leading cross-border ecommerce enabler, Azoya has launched a live streaming campaign in China for Pharmacy Online and Pharmacare to help meet consumer demand for high quality and authentic healthcare products from Australia.

Using the latest live streaming features in WeChat’s Mini Program platform, Pharmacy Online hosted the joint campaign in April with Australian health products group, Pharmacare, alongside brands including Nature’s Way, Bioglan, Kids Smart, Redwin, Norsca and others.

Pharmacy Online leveraged its fanbase from its official WeChat account, driving nearly 6,000 views from existing subscribers. The event resulted in three to seven times higher sales for Pharmacare’s various product lines in China, compared to an average content marketing campaign in WeChat.

With China’s live streaming industry growing significantly over the past few years, it’s become an essential tool for Australian brands and retailers to directly reach Chinese consumers and promote their products, according to Azoya managing director for Australia, Apple Yuan.

“They love to buy Australian made natural and healthy products from an authentic retailer, even if it means they have to wait longer to receive a parcel shipped from Australia.”

Due to the success of the ongoing campaign, Pharmacy Online is welcoming other Australian healthcare brands to co-host live streaming campaigns to help them expand into the Chinese market, establish brand awareness and leverage the pharmacy retailer’s traffic.

Launched in 1998 as the first online pharmacy in Australia, Pharmacy Online has over 750,000 customers in more than 65 countries. The pharmacy retailer first entered the Chinese market in 2015, with a fully managed e-commerce platform developed by Azoya. Within five years, the company has generated more than one million orders, along with solid growth in new customer registrations and WeChat subscriptions.

“The past 12 months has certainly been challenging for our business in China due to travel restrictions and disruption to international logistics,” said Marc de Leeuw, CEO of Pharmacy Online.

“While our e-commerce platform remains core to our business, we needed a new approach to be more present for our digital savvy customers, who have an increasing purchasing power. Our live streaming strategy developed by Azoya has given us the forum to reach them directly, build loyalty and extend our presence in the market.”