Ovarian Cancer Australia has once again partnered with Keep It Cleaner and Australian brands Bonds, Bras N Things and Jockey to raise awareness and funds to combat ovarian cancer through its latest campaign, Overies for Ovarias campaign.

For a second year running, Laura Henshaw, Steph Claire Smith and Danny Kennedy from Keep It Cleaner are involved in the campaign. The Overies undies are available in various styles and sizes for men and women for $14 with 100% of the profits going to Ovarian Cancer Australia to support women living with Australia’s most deadly female cancer – with three women dying from the disease each day.

Ovarian Cancer Australia CEO, Jane Hill said, “Overies are the most powerful undies someone can buy, and the functional way to donate. By purchasing a pair, you not only get new undies, but you’re supporting the thousands of Australian women living with this disease. This year, we’re aiming to raise more than $200,000.”

Keep It Cleaner co-founder, Laura Henshaw said, “I truly believe that once you hear the shocking statistics, you’ll realise buying a new pair of undies is the easiest thing to do. Likewise, for me the longer I work with OCA and learn more about the cause, the more passionate I become to spread the word.”

OCA calls for all Australians to buy their Overies undies in preparation for World Ovarian Cancer Day on May 8. Overies undies are now on sale online and in-store at Bonds, Bras N Things and Jockey (also available at Target).