Leading eye care and eyewear retailer, OPSM announced everyday Australian and New Zealandersas the faces of the brand’s 2024 ‘Everyday Excellence’ communications campaign: four everyday people that bring extraordinary to life by committing to excellence in what they do each and every day.

Along with a new television spot, the 360-degree omnichannel campaign will be showcased through touchpoints within OPSM stores, on the OPSM Australia website, and across the company’s marketing channels.

OPSM selected four real life professionals from various industries spotlighting their commitment to excellence. Committed to their passions and embracing challenges as opportunities to grow, all of them are dedicated to mastering their own craft every day.

This new campaign will further underscore the brand value proposition that OPSM is dedicated to everyday excellence and the trusted optical retailer for customers and patients.

EssilorLuxottica Australia and New Zealand vice president of marketing, Kate Boulos said, “Eye health is an essential part of everyday life and eye care plays a leading role allowing people to see life to the fullest, follow their passion and look for what excellence mean to them.

“Since opening its first store in Sydney in 1932, OPSM has pioneered progress in eye care, from making contact lenses widely available to adopting technology that detects eye health issues sooner. Optometry has come a long way in the past century – and OPSM has been there every step of the way.

“Throughout its history, OPSM has been bringing Australians and New Zealanders the best in optical care since the beginning, committed to excellence in every step of a patient’ journey. We are excited to communicate our efforts together with others that stands for excellence as we do.”