oOh!media is launching more than 800 digital faces, including large and small format advertising screens across its new premium Sydney network, and for the first time in Sydney’s CBD – large format, full motion 3D Anamorphic screens.

Set to launch in 2024, oOh! will exclusively unlock premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in the heart of Sydney’s civic, cultural and business district, the lower north shore and eastern suburbs. 

In a significant new innovation for Sydney’s CBD, oOh! is launching multiple large format full motion 3D Anamorphic assets at key Sydney Metro locations and Sydney’s Martin Place precinct enabling brands to connect with audiences.

oOh! recently announced the win of the flagship Sydney Metro City and Southwest line and will build a 100% fully digital network of more than 50 digital screens inclusive of 20 large format sites including large format portrait panels. 

Reaching premium commuters at eight new strategically positioned CBD stations including Barangaroo, Martin Place, Gadigal (Pitt Street), Crows Nest, Victoria Cross (North Sydney), Waterloo and new Metro platforms at Central and Sydenham, oOh! will deliver state-of-the-art architecture and technology.

Complementing the Sydney Metro win, oOh! also secured the Sydney Metro’s Martin Place integrated station precinct. oOh! will install and manage premium digital screens, including large format full motion 3D Anamorphic sites.   

Australia’s most affluent local government area is open to Out of Home advertising for the first time. Woollahra Council selected oOh! to deliver and manage a comprehensive Out of Home Street Furniture network reaching suburbs such as Double Bay, Bellevue Hill, Darling Point, Point Piper, Dover Heights, Vaucluse, Rushcutters Bay, Watsons Bay, Rose Bay, Edgecliff, Woollahra and Paddington.

oOh! will install close to 80 new to market digital screens across Woollahra Council. Utilising LED, 70% more efficient than LCD screens, the new network will also run on green power.

oOh! chief commercial operating officer, Robbie Dery said, “oOh! now holds the keys to new premium locations and affluent audiences in parts of the harbour city never available to Out of Home before. Sydney Metro, Sydney Metro Martin Place and Woollahra will deliver a fully digital advertising network, including large format, full motion 3D Anamorphic for the first time in the city, making it easier for brands to connect with high-end audiences at traditionally hard to reach places.”