back to school


For the fourth year running stationery retailer Officeworks has partnered with children’s charity The Smith Family, aiming to collect over $100,000 in its 163 stores and online.

With one in seven children and young people living in poverty across Australia, the Back to School Appeal helps disadvantaged young Australians get the most out of their education. To participate, shoppers can purchase donation cards in store until mid-February or make a contribution online.

The money raised will help The Smith Family achieve its goal of ensuring that every child has the school supplies they require for the school year.

Running alongside the appeal is Officework’s back to school shopping campaign called ‘Everything for Growing Minds’.

First launched in 2015, the promotion aims to show the crucial role school supplies play in children’s lives by allowing them to learn and grow.

The marketing will hopefully drive customers to the retailer’s bricks and mortar locations and online, where visitors will find a back to school area with articles and videos to help families get ready for the new school year.

Officeworks national marketing manager, Karl Winther, said the retailer wants parents to see the back to school shop as an important part of their child’s development.

“Heading back to school is often an exciting and busy time for kids and parents,” he said. “Officeworks wants to shine a light on the crucial role school supplies play in children’s education journeys and help them prepare for the school year ahead by offering the lowest prices, widest range and great service.”

Officeworks has also upgraded its ‘tech selector’ tool, which helps parents select the best device for their child based on school requirements and budget, and is offering a ‘parent’s price promise’ until the end of January 2017. If parents find an identical stocked item on their child’s school list at a lower price, Officeworks will beat it by 20 per cent.


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