Skincare and beauty brand, NIVEA believes in the power of self-care, and has kicked off its fundraising campaign for long-standing partner and cancer support charity, Look Good Feel Better (LGFB).

A global not-for-profit initiative, run by The Cancer Patients Foundation in Australia, LGFB works closely with cancer patients, providing non-medical support such as skincare, fitness and mental wellbeing. 

As part of the fundraising campaign 10 cents from every NIVEA product sold across key Australian retailers between 1 May and 30 July will be donated directly to LGFB. With $150,000 as the target, the funds raised will support the provision of LGFB’s workshops and Confidence Kits.

The workshops are designed to empower men and women by equipping them with skills and products to help them feel more confident while facing the challenges of cancer treatment. Workshop topics range from skincare advice, make-up tips, scarf styling, wig selection and care, fitness, mobility and mental wellbeing and are run by volunteer experts.

Participants of these workshops receive a complimentary Confidence Kit, full of cosmetic and, skincare, products and written resources sponsored by community and corporate partners like NIVEA.  

NIVEA managing director of Beiersdorf Australia and New Zealand, Clynton Bartholomeusz said,“As a skincare brand built on the ethos of ‘Care Beyond Skin’, we have a responsibility to make a positive impact in the communities we operate in. This informs the charities we work with and LGFB’s commitment to empowering cancer patients with confidence through self-care continues to resonate strongly with us.

“NIVEA has supported LGFB for over two decades where we provide NIVEA products for Confidence Kits and many of our team members have volunteered to run the workshops. For this year, our goal is to utilise NIVEA’s brand platform and nationwide presence in stores to raise $150,000 which will go to the running of over 150 workshops for 1,500 cancer patients. We hope fellow Australians can join us in this meaningful campaign and support the charity in any way they can.” 

Look Good Feel Better general manager, Carol Kavurma added, “In the past 34 years of operation in Australia, we have supported over 180,000 cancer patients during what is often the most overwhelming time in their lives. Longstanding partners like NIVEA who lead with compassion and continuously support as well as amplify our mission within their communities, are integral in helping us consistently provide our services to those who need us.

“We are confident NIVEA’s loyal consumer base will help us reach the fundraising target and hope the campaign also shines a light on the important and empowering work the Look Good Feel Better team, our volunteers and our fundraisers are doing.”