The 2nd edition of the best-selling retail handbook, Omnichannel Retail: How to Build Winning Stores in a Digital World is officially available for purchase. Written by Eagle Eye CEO, Tim Mason, former Tesco executive and the originator of the first grocery loyalty program, and retail expert Sarah Jarvis, the updated edition explores the value of digital customer connection, how to harness it online and in-store using the latest tools and proven strategies from omnichannel leaders.

Omnichannel Retail outlines the importance of making digital connections with customers at all stages of the shopping journey to drive engagement, retention and sales. The book includes actionable recommendations around how to update physical store spaces to leverage digital opportunities and mobile capabilities, deliver more meaningful marketing communications, create personalised loyalty experiences and maximise the potential of customer data.

“A lot has changed since the original edition was published in 2019, and retailers today are faced with increased pressure and competition on multiple fronts, including rising costs, changing consumer expectations, and technological advancements. I wanted to provide an updated guide for retail marketers navigating an increasingly complex marketplace and how they can use these shifts to their competitive advantage,” Mason said.

The book contains updated advice for maximising the benefits of data-based retailing and how to leverage location-based marketing tools. It features new chapters including The Fundamentals of Loyalty, The Power of Personalisation, Marketing in the Moment and Monetising the Customer Connection.

“Digital connection has become an essential part of everyday life, transforming the way we work, communicate, and especially how we shop. Today’s digitally connected consumer expects you to know what they want and to use that information to improve their shopping experience. The updated edition of Omnichannel Retail covers strategies and tactics to provide consumers with a convenient, personalised and unified shopping experience, wherever, whenever and however they choose to engage with you,” Mason added.

Supplemented with program metrics from Eagle Eye customers and case studies from omnichannel leaders – including Asda, Loblaws, Woolworths Australia, Pret A Manager, Target and more – the new edition of Omnichannel Retail provides a complete set of tools and frameworks to deliver best-in-class omnichannel marketing solutions.

To order the 2nd Edition of Omnichannel Retail, click here: Omnichannel Retail.