Global absorbent apparel brand, Modibodi has released its first Carbon Neutral Seamfree Full Brief, another step in its mission to become carbon negative by the end of 2023.
To create the Carbon Neutral Seamfree Full Brief, Modibodi has partnered with Australian start-up, C2Zero to lock away carbon and stop polluters from getting their hands on it by using emissions allowances.
For every pair of Carbon Neutral Seamfree Full Briefs sold, Modibodi will remove 2.4kg of carbon from the atmosphere, in total removing a potential of 10,000kg of carbon emissions.
Modibodi head of sustainability and public affairs, Sarah Forde said, “We are reducing our emissions through the fabrics we choose, designing for longevity, using sea freight, switching to renewable energy where we can, and ensuring carbon creation and biodiversity is part of our decision making.
“Partnering with C2Zero helps us take another step towards this goal. We believe one of the most powerful ways we can help drive the change needed in reducing carbon emissions is by taking the emissions allowances big polluters need, out of circulation, so they can never be used to pollute. For every single pair sold of the Carbon Neutral Seamfree Full Brief, we’ll be removing 2.4kg carbon from the atmosphere.”
C2Zero founder, Dr Roger Cohen commented, “C2Zero is delighted to be working with Modibodi, and we have been thoroughly impressed by their dedication to emissions reduction. Their Carbon Neutral Pant initiative is a clever way to reduce emissions and bring customers on a journey.
“At C2Zero, every Emissions Allowance we lock away is one tonne of emissions that won’t be released into the earth’s atmosphere by big polluters. It is through our partner’s support, including Modibodi, that we are able to accelerate action towards keeping temperature rises below 1.5 degrees.”
The Carbon Neutral Seamfree Full Brief features Modibodi’s scientifically proven super thin (3mm thick) patented Modifier technology to absorb liquid fast and control odour. Made from 73% recycled nylon from pre-consumer fibres for less waste and less energy use.