Australia’s original and number one period and leak-proof apparel brand, Modibodi has launched its new and exclusive Basic Mid-Rise Brief in Coles stores across Australia, following customer requests from around the country.

With a price point of $19, the new Basic Brief uses Modibodi’s scientifically proven technology with a basic design and is available in the one mid-rise brief design made from organic cotton fabric. The brief features a moderate-heavy absorbency, which holds the equivalent of two to three tampons of liquid (15mL).  

Modibodi founder and CEO, Kristy Chong said, “Modibodi exists to provide people around the world with comfortable and sustainable solutions to manage periods and other leaks.

“We believe that changing the world should be as easy as changing your underwear. With an accessible price point and availability at Coles stores around the country, our new Basic Brief has been designed to make the switch to sustainable solutions available to even more people.”

Coles senior category manager for toiletries and personal care, Paul Carroll added, “We are excited to be expanding our offering within reusable period underwear. As part of our Win Together strategy and ambition to be Australia’s most sustainable supermarket, we are delighted to be partnering with Modibodi and expanding our offering of more sustainable propositions within personal care.

The Modibodi Basic Mid-Rise Brief is available on Coles Online and in 703 Coles stores ranging from sizes 8 to 16.  

From November 1, extended sizes of the Basic Mid-Rise Brief will be available on the Modibodi website as part of a seven pair starter pack, available for $133.