Global absorbent apparel brand, Modibodi and sports company, PUMA have developed a unique physical and digital experience, The Change Room, to encourage women and girls to stay in sport by swapping their white or light-coloured sports uniform for a free pair PUMA x Modibodi’s leak-proof active shorts and PUMA football boots.
According to Modibodi and PUMA research, three in five girls skip sport on their period due to the fear of leaking in their uniforms.
Modibodi design and innovation director, Charissa Lanham said, “Our new PUMA x Modibodi 2-in-1 active shortsare the leak-proof solution to white sports uniforms. Designed to be so absorbent, you’ll forget about your period while you move, jump, kick and sweat. This mod-heavy style can hold two to three tampons, without looking or feeling bulky. Innovative, breathable and with a fast drying lining these shorts look and feel just like your regular training gear.”
PUMA chief product officer, Maria Valdes added, “Together with Modibodi, we envision a world where barriers to women in sport no longer exist. The Change Room is one step toward that, where athletes can leave behind outdated uniforms and football boots for ones that are best suited to their performance.”
The physical Change Room experience will be available at Pitt Street Mall on 15th and 16th July, 2023, open to all women, girls and people who menstruate.
Each day, the first 150 people to book and attend their pre-booked time slot at The Change Room, will be able to swap their white or light-coloured sports uniform for a free pair of PUMA x Modibodi 2-in-1 active shorts and swap their soccer boots for a free pair of PUMA soccer boots.
Anyone who comes down to The Change Room and misses out on securing Modibodi shorts will get 15% off the entire PUMA x Modibodi leak-proof collection and have the opportunity to purchase selected Modibodi products.
Book a time slot here.
The digital Change Room experience will also launch on 15th July, allowing people around the world who menstruate to swap their uniforms. The first 300 people to upload a picture of themselves in their white or light-coloured sports uniform will be given a free pair of PUMA x Modibodi leak-proof shorts.
Anyone who misses out on securing a pair of free Modibodi shorts will get 15% off the entire PUMA x Modibodi leak-proof collection.
Discover more at www.uniformchangeroom.com