A new program aims to narrow Australia’s digital marketing skills gap as Melbourne Business School Online partners with FourthRev to launch a Career Accelerator in digital marketing strategy and analytics. 

Australia’s digital skills gap is estimated to be costing $3.1 billion per year, with more than half (58%) of employers lacking a workforce with the right digital skillset to grow their businesses. The digital industry is expected to grow by 8.1% over the next decade. 

The program has been designed and delivered with Melbourne’s leading academics, Semrush Academy and other industry experts to combine academic diligence with real-world application to prepare marketing leaders for a data-driven future.

This marks the first introduction of the Career Accelerator to Australia, initially launched at prestigious institutions in the UK: the London School of Economics and King’s College London.

On launching the Career Accelerator, Melbourne Business School associate professor of marketing, Professor Ping Xiao (above) said, “We have developed these online programs with the intention of giving learners an opportunity for sustained career progression. The Career Accelerator model allows us to collaborate intimately with world-leading industry practitioners and bring their authentic challenges into the programs, to ensure students achieve tangible job outcomes and work-ready capabilities.” 

The Digital Marketing Career Accelerator program offers a differentiated curriculum that addresses many of the major gaps in the digital marketing workforce and prepares those with a few years of experience in marketing, branding or communications to become employer-ready in six months. 

Semrush Academy head, Maria Sevastianova said, “The power of digital marketing strategy and analytics is undeniable – and essential to any business’ growth. Appropriately skilled marketers can help their company achieve long-term viability, which is why career acceleration is crucial in this dynamic industry. 

“Semrush Academy grabbed the opportunity to collaborate on this Career Accelerator with FourthRev and Melbourne Business School as we believe it will produce digital professionals with the knowledge and skills needed to help organisations drive change and achieve business objectives.”  

FourthRev co-founder and co-CEO, Omar de Silva (above) added, “Australia needs to train its workforce to meet the real-time demands and expectations of the modern-day digital economy. Learners will become equipped with the knowledge and skills to define strategic goals and objectives, critically evaluate approaches, optimise functional performance, make data-driven decisions and communicate insights and recommendations to key stakeholder groups, which will help them to advance their organisation’s commercial objectives.”

The first cohort of the program starts on 3 July 2023. Book a call with an enrolment advisor here or register directly here. Upon completion of the course, learners will receive a certificate from Melbourne Business School.