Customer experience software company and Meta Business Partner, Local Measure has become a WhatsApp Business Solution Provider.

WhatsApp Business Platform enables businesses to better manage conversations with customers and provide useful information. WhatsApp Business Solution Providers (BSP) are a global community of third-party solution providers with expertise on the WhatsApp Business Platform.

BSPs help businesses connect WhatsApp to the rest of their technology stack and communicate with customers on the WhatsApp Business Platform for an omnichannel inbox, customer support software, or a bot platform.

Local Measure acknowledges the importance of WhatsApp for brands and businesses and how it will allow them to better connect with and support their customers via their award-winning contact centre software, Engage.           

Commenting on the announcement, Local Measure founder and CEO, Jonathan Barouch said, “As a Meta Business Partner we have experienced first-hand the benefits that we have been able to bring our customers through messaging. Becoming a WhatsApp Business Solutions Provider was the logical next step to further enhance customer experience delivery for our clients by making WhatsApp quick and seamless to integrate into their contact centre operations.”

Engage from Local Measure is an out-of-the-box contact centre solution that helps businesses improve customer experience and agent productivity to increase contact centre ROI. In addition to voice, email, SMS and other social messaging, Engage offers WhatsApp as a customer communication channel right out of the box.