Western Australian retailer Liquor Barons has partnered with audience engagement platform, Komo for its latest digital campaign.
To launch its new engagement hub, the team at Liquor Barons are giving away a $5,000 audio package through an ‘Aussie Slang’ trivia challenge for users.
Hub visitors can also engage in a Gage Roads scratch and win with the chance to win two cases of Single Fin beer and a $100 Fringe Festival voucher.
The partnership with Komo will help engage Liquor Barons’ loyalty members and consumers, enhancing its marketing strategy using gamification tactics and virtual audience engagement strategies.
Liquor Barons general manager, Chris O’Brien said he is excited to add more value to consumer experiences, particularly through their loyalty program, which has been operating for over 20 years.
“Consumer loyalty is liquid gold. It is so important we create value for those loyal customers. With over 110,000 members, our goal is to amplify these experiences through the Komo platform, creating a connected and engaged community across the state,” he said.
Liquor Barons is the only 100% independently owned and operated retail liquor co-operative in Western Australia, with 90 stores across the state working together under one marketing house.
Komo CEO, Joel Steel said he is looking forward to supporting Liquor Barons as they grow their customer base, using creative digital marketing strategies to create valuable experiences in-store and beyond.
“Gamification is at the heart of Komo’s platform and is taking centre stage as organisations continue to provide value to their consumers in a meaningful way, while also enriching their database to provide targeted advertising and content opportunities,” he said.