Leading point-of-sale and ecommerce provider, Lightspeed has introduced an all-in-one marketing solution, Lightspeed Marketing & Loyalty, which is available now to hospitality and retail businesses across Australia and New Zealand. 

Lightspeed Marketing & Loyalty combines email and SMS marketing, loyalty programs, reviews and automation in one platform to help businesses deliver targeted marketing.

Lightspeed senior manager for partnerships, Will Glover,said, “We are thrilled to launch Lightspeed Marketing & Loyalty to offer businesses an all-in-one marketing solution that is tailored for the hospitality and retail industries.

“The marketing and loyalty program is simple to set up and will help businesses build brand equity and long-term relationships with their customers. It’s perfect for a hospitality venue looking to take the conversation beyond the counter and build a loyal customer-base or a retailer hoping to drive repeat purchases through a rewarding omnichannel shopping experience.”

The platform enables businesses to better understand their customers and build stronger customer relationships to grow revenue. Simple to use with no experience, apps or websites required, the platform helps businesses make informed decisions backed by data-led insights.

The solution has been developed as a grey-label partnership with Marsello. Lightspeed will own the sales and support process, while Marsello will assist with onboarding and demos for phase one of its launch.