A partnership between audience engagement SaaS platform, Komo and digital payments and rewards technology provider, Vault has created new opportunities for brands to capture and keep consumer attention with interactive digital campaigns and instantly reward them with a digital Pays-enabled Prepaid Mastercard.
Komo’s SaaS platform allows brands to create a digital destination with branded, interactive content, competitions, gamified experiences, and rich media in minutes using proven templates with no coding required.
Vault’s API integration within the Komo platform, means promotion, competition and instant prize winners can add a digital branded Pays-enabled Prepaid Mastercard to their mobile wallet securely and instantly.
Rewards are customisable, including open- or closed-loop options so brands can choose when and where rewards can be spent, down to a specific event, location, store, or time.
Komo can now integrate any third-party prize or reward technology which gives the Komo customer increased flexibility to reward and incentivise the end consumer. The Vault integration joins Komo’s own proprietary digital coupons technology which can be instantly added to Komo’s plug and play games, competitions, and integrations. The Komo technology enhancement also makes integrating NFTs and other rewards programs easy.
Komo CEO and co-founder, Joel Steel said, “Komo’s digital destinations and Vault’s reward technology give brands the best of both worlds – the best-in-class gamified content to engage, cut through the noise and gather critical and rich first-party data, while at the same time delivering a branded digital prepaid gift card to reward their audience. It truly is the full funnel sales approach which starts with great and meaningful engagement and ends with driving measurable sales in store.
“That engagement and brand recognition is critical in an always-on, distracted world where attention is now the most valuable marketing currency. It is powerful, but a simple, cost-efficient way to engage, incentivise and reward audiences without compromising the user experience.”
Vault sales director, Luke Cotchett said, “We are excited to support Komo’s customers in owning their moment, especially around fan engagement in stadiums and shopping centre activations. The best way to reward your consumer and encourage participation is to reward them instantly.”