Kmart Australia has returned for a second year at PayPal Melbourne Fashion Festival after a sell-out first season at the largest consumer fashion event in the country. Last year, seats sold out across both shows within 48 hours of going on sale.

This year, the Festival introduces a new and free event, Family Day presented by Kmart, taking place on Saturday 9 March at the Royal Exhibition Building in Melbourne from 11am to 2pm, featuring the Family Runway presented by Kmart at 11.30am.

The show is set to celebrate and epitomise the joy that Australians feel when they discover new Kmart products at low prices. The show will unveil everyday affordable, on-trend looks for the family across a variety of styles and sizes worn by an inclusive and diverse cast of Kmart team members, their family, dancers and street cast models.

Ticket holders also gain pre and post runway access to the Festival’s Fashion Forecourt supported by City of Melbourne, with more activities to keep kids entertained.

Kmart CEO, John Gualtieri said, “We are pleased that Kmart will once again be part of the PayPal Melbourne Fashion Festival. At Kmart it has always been our belief that everybody, irrespective of where they live or how much money they earn, should have access to good quality affordable products, including the latest wardrobe trends, and we know that this couldn’t be more important to our customers in the current climate.”

PayPal Melbourne Fashion Festival CEO, Caroline Ralphsmith added, “It is a joy to partner with Kmart for another year and to bring Melbourne families an exciting new event concept as part of our festival program. Family Day presented by Kmart provides a fun and interactive event for all ages and makes the excitement and delight of a fashion runway accessible for everyone.”