Kmart Australia has launched its latest Living range, rolling out a fully integrated campaign to enable customers to create inspiring spaces with effortless style by offering affordable on-trend pieces, timeless classics, and seamless interior solutions at everyday low prices.

Designed and developed by Kmart’s in-house design and buying team based in Melbourne, the range highlights Kmart’s iconic Australian style. Customers can explore functional furnishings, DIY products, fresh fabrics, on-trend textures and colourful accents. The range encapsulates a relaxed lifestyle with pieces that can build upon a customer’s current home or refresh an entire space.

Kmart divisional merchandise manager, Meryn Serong said, “While customers can expect to see a new, bold and joyful look and feel feature throughout this latest February Living range, our Kmart price promise remains the same. We’re excited to continue bringing the latest home and décor trends from across the globe to Australia at the everyday low prices our customers know and love.”

A 26-page digital lookbook heroes the latest range, bolstered by support across PR, social media, digital display, YouTube, radio and Kmart’s e-commerce website and in-store visual merchandising.

Kmart general manager of marketing, Rennie Freer added, “As our first Living campaign since relaunching the brand, the team have been able to encapsulate our new look and feel through a 360-degree marketing plan. We’re proud to bring our customers trending pieces, so that they can seamlessly and affordably fit into their homes.”

Featuring thoughtful, buildable offerings across three aesthetics: timeless, natural and urban, as well as style tips and how-to videos, customers can explore ways to create their own unique style moments.