KitchenAid is leveraging Australia’s healthy home cafe culture along with an extension of its toaster range for the strong Mother’s Day sales period.
The brand which partnered with Nespresso in 2015 to bring out a portion model, has added three new products to its Craft Coffee portfolio: the Siphon Coffee Brewer, the Precision Press Coffee Maker and the Burr Grinder.
According to KitchenAid, the coffeemakers offer a range of craft brewing methods celebrated within coffee culture.
The three new appliances add to the existing KitchenAid coffee range comprising the KitchenAid Espresso Machine and the Nepsresso by KitchenAid.
The Siphon Coffee Brewer is designed to deliver the clean, crisp and vibrant taste of siphon coffee with the convenience of an automated home system. According to KitchenAid, the Siphon Coffee Brewer “reimagines” the theatre of classic vacuum pot brewers with modern engineering, simple start-up and fewer parts. It combines the richness of total-immersion brewing methods with the clean flavour profile of filter-brewed coffee.
The KitchenAid Precision Presse enhances the classic French press (or plunger) method of brewing with clever features to extract a rich and full bodied cup of French press coffee.
Equipped with an integrated scale and digital timer within the carafe to measure coffee and water by weight rather than volume ensures an ideal brewing time to produce an earthy, rich and flavourful coffee.
The KitchenAid Precision Press follows the same brewing method as traditional French press and improves upon it with features that streamline the technique of brewing consistent French press coffee. Once measured, the grounds are placed at the bottom of the carafe, water heated to 90-95°C is poured slowly over the grounds and the user presses the integrated timer to begin the brewing process.
“Our product designers spent the past few years extracting lessons from some of the most time-tested and barista-approved brewing methods for craft coffee,” KitcehnAid product designer on the US Craft Coffee team Brandon Mock said, “We then combined this learning with the modern, artful product design that has become the hallmark of the KitchenAid brand.”“Our approach is to take classic, proven brewing methods and remove some of the uncertainty, so that coffee lovers can make a barista-quality cup at home. We’re automating some of the processes that normally leave room for human error,” Mock added.
KitchenAid has also made two new additions to its range of essential breakfast appliances: introducing the KitchenAid 2-Slice Toaster and the KitchenAid 4-Slice Long Slot Toaster, there are over 20 colour combinations available.
The Siphon Coffee Brewer will be available at major department stores and speciality homeware retailers from February, at SRP $279.00.
The Precision Press Coffee Maker is finished in polished stainless steel and will be available at major department storesand speciality homeware retailers from February, at a SRP$149.00.
The new Burr Grinder is available in Candy Apple Red and will also be available at major department stores and speciality homeware retailers from February, at a SRP of $399.00.
TheArtisan Espresso Machine is relaunching and now comes with the Burr Grinder as a standard inclusion, both available in Candy Apple Red. The RRP is AU$1,799.00
Both toaster models will be available from February in Contour Silver, Empire Red, Onyx Black and Almond Cream for a SRP of AU$169.00 for the 2 Slice model and $199.00 for the 4 Slice model.
This story first appeared in Appliance Retailer.