The annual Activate Joe Berry Award is well underway with award submissions closing soon on February 28 2024.

The Award is open to anyone in the retail industry, from the grocery and convenience sector to pharmacy, liquor, hardware and mass merchants, who was under 35 years of age at 31 December, 2023.

Activate Group asks executives from across the industry to read and score submitted essays as blind copies and seeks their responses to individual works.

Launched in 1986, the Joe Berry Award is unique, as there is no other retail program in the world that allows all parts of the industry to support, sponsor and enter.

Finalists will be judged, and the winner announced, on 13 June 2024 at the Presentation Network Event at Allianz Stadium in Sydney.

Activate Group Australia, presenter of the Joe Berry Award, represents the leading outsourced service providers in the Australian retail industry.

For branding opportunities, contact Bianca Velez on 0410 217 696 or

For those interested in reading and scoring essays, contact

Pictured: Keith Quigg (Joe Berry Award chair), Karolina Trofiniak (2023 Award winner) & Bernie Brooks AM (Inaugural Award winner).